Maxtrax is the brainchild of Brad McCarthy, author of Dirty Weekends "The Essential 4WD Guides". Brad's passion for the Australian bush, exploration and adventure sent him out, often solo throughout Queensland, to research bush tracks and locations to feature in his guide books.

Since 2001, Brad has been developing the Maxtrax range of recovery products made from super tough nylons to create a lightweight, yet durable product that provides superior performance with our focus on the key issues of strength, effectiveness, usability and aesthetics. MAXTRAX was trialled countless times using typical (and not so typical) bogging scenarios and after many late nights and product refinements, MAXTRAX was ready to launch onto the Australian 4WD accessories market in late 2005. Not long after, MAXTRAX won Australian 4WD Monthly Magazine's award for Best New Product under $500.